Why The Open Directory (Dmoz) is not so Open?
So much for openness. Here are some reasons why the Open Directory is anything
but open.
Open? Hardly.
Open Directory Category Editors are volunteers -- indeed, an army or self-governing
republic of net-citizens -- but their numbers are, nonetheless, finite. It's not
open to all comers. A recent scathing commentary by one disgruntled ex-editor
described the army of editors as "as a horrible mix of corrupt generals and untrained
privates," since "there are only two kinds of 'guide' volunteer: The passionate,
often self-interested, 'subject spammer' and the virtuously motivated, but web-ignorant,
'want-to-belonger'."
That just about says it all, but let's examine some more considerations on this
issue of openness at a volunteer-edited directory:
- Lack of representativeness and lack of transparency. Unlike
the federal bureaucracy in a democratic nation, you don't precisely know what
the criteria for acceptance are. Criteria for progress through the ranks is
similarly unknown. The Open Directory's procedures for accepting new editors
or accepting site submissions are no more open or transparent than they are
at private companies like Yahoo or Looksmart.
- Incentive for corruption and excessive categorization of low-quality
sites. Yahoo and Looksmart (presumably "closed shops") have employees
performing similar functions to the Open Directory Category Editors. Think about
this. Looking at it from the point of view of organizational sociology
(yes, I must), the underlying reality is that these three are all organizations
with rules and structures whose main output is the opinionated categorization,
and importantly, rejection, of a vast number of submissions of web sites and
Internet content. The key difference seems to be that dmoz category editors
aren't paid. What is the likely result of this? Think about the analogy of a
country whose bureaucrats are poorly compensated. Any textbook can give you
examples. All moralizing aside, extremely low pay creates an incentive for the
postal inspector or the traffic cop to engage in petty forms of corruption.
What's my city health inspector's incentive to REALLY crack down on all the
bug-infested restaurants downtown? And what might motivate a dmoz category editor
to prevent their buddies' lower quality sites from getting one or even several
listings? And are they likely to think about the whole mess all fits together,
or is that someone else's problem? In fact, there are considerable incentives
in volunteer directories to pump up one's numbers of site submissions,
since that is the key criterion for advancement through the ranks. The web's
best resources, therefore, are impossible to find, buried under a mountain of
minutiae.
- The "open" directory is owned by a $300 billion company. Most
importantly -- and I hate to bring this to the attention of the self-governing
republic of dmoz -- the relatively benevolent overseer of its operations, Netscape,
was acquired by AOL, which recently merged with Time Warner, creating a $300
billion behemoth. To repeat: the Open Directory Project is owned by AOL Time
Warner. The "project" now has marketing executives assigned to it, though you
won't see that openly admitted on the "About us" page. AOL Time Warner: a bastion
of openness? Quite the opposite. AOL loves to be proprietary. It dislikes the
"open" Internet, but just now it probably wants as much PR as it can get which
juxtaposes the word "open" with "AOL." This could help a lot in smoothing things
by the regulators. Fair enough. But when that's all done with, AOL, how about
some truth in advertising?
By Andrew Goodman - Published in Traffik.com